Who we are

Red Mare Mercantile is an online print-on-demand shop serving the equestrian community, with a focus on endurance and trail riders, mustang advocates, and the equestrian LGBTQ+ community. We operate at redmaremercantile.com.

When this policy says "we," "us," or "our," it refers to Red Mare Mercantile. When it says "you," it means anyone visiting or purchasing from our site.

Information we collect

We only collect information that is necessary to run our shop and fulfill your orders. This includes:

• Order information — your name, email address, shipping address, and order details when you make a purchase.
• Payment information — your payment is processed securely by our payment provider. We do not store your full credit card number, CVV, or banking details.
• Account information — if you create an account, we store your name, email, and order history.
• Communications — if you contact us by email or through our contact form, we retain that correspondence.
• Browsing data — like most websites, we automatically collect basic information such as your IP address, browser type, pages visited, and referring URLs through cookies and analytics tools.

How we use your information

We use the information we collect to:

• Process and fulfill your orders, including passing your shipping details to our print-on-demand fulfillment partners.
• Send you order confirmations, shipping updates, and customer service communications.
• Respond to your questions or support requests.
• Send marketing emails if you have opted in — you can unsubscribe at any time.
• Improve our website, products, and overall shopping experience.
• Comply with legal obligations where required.

We will never use your information in ways that are unrelated to the above without your explicit consent.

Sharing your information

We do not sell, rent, or trade your personal information. We share data only with trusted third parties who help us operate our business, and only to the extent necessary:

• Print-on-demand fulfillment partners Printify and MyDesign — to produce and ship your order. They receive your name and shipping address only.
• Payment processors  — to securely handle payment transactions.
• Email marketing platforms  Klaviyo  — only if you have opted into our mailing list.
• Analytics providers  — to understand site traffic and improve our store.
• Legal authorities — if required by law, court order, or to protect the rights and safety of our customers or business.

All third-party partners are required to handle your data securely and in accordance with applicable privacy laws.

Cookies and tracking

Our website uses cookies — small text files stored on your device — to help the site function properly and to understand how visitors use it. Cookies we may use include:

• Essential cookies — required for the store to function, such as keeping items in your cart.
• Analytics cookies — help us understand traffic patterns and improve the site experience.
• Marketing cookies — used to show relevant ads if you have consented to this.

You can control or disable cookies through your browser settings. Note that disabling essential cookies may affect how the store functions.

Email marketing

If you opt in to our mailing list — at checkout, via a sign-up form, or elsewhere on our site — we may send you newsletters, product announcements, and promotions related to Red Mare Mercantile.

You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by contacting us directly. We will never send you marketing emails without your consent.

Data retention

We retain your personal information for as long as is necessary to fulfill the purposes described in this policy — typically for as long as your account is active, or as required to comply with legal and financial obligations (such as tax records).

If you request deletion of your account or data, we will remove your personal information from our active records within a reasonable timeframe, except where retention is required by law.

Your rights

Depending on where you live, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Correction — ask us to correct inaccurate or incomplete information.
• Deletion — request that we delete your personal data, subject to legal retention requirements.
• Opt-out — unsubscribe from marketing communications at any time.
• Portability — request your data in a portable format where applicable.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

California residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete it, and the right to opt out of the sale of your information. We do not sell personal information. To submit a CCPA request, please contact us directly.

Children's privacy

Our store is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

If you have reason to believe your data has been compromised, please contact us immediately.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our site after changes are posted constitutes acceptance of the revised policy.